Bioiberica Launches New Corporate Website
With about 80,000 visits a month, www.bioiberica.com attempts to reflect the company’s complex structure and is therefore divided into two business areas so it can address the different audiences and the objectives of each division.
Health Solutions contains the following divisions:
1. The Pharma Division, which is devoted to chondroprotection.
2. Sport Nutrition, designed to help protect athletes’ joint health.
3. Pets, which produces drugs to care for the intestinal and joint health of pets.
4. Plant Physiology bases its action on products for handling plant stress.
5. Animal Nutrition produces ingredients for high-quality feeds.
Business to Business covers the following divisions:
1. Heparin Science produces heparin and heparin derivatives.
2. Joint Care produces active ingredients for the pharmaceutical industry.
As stated on the home page, people are the power behind Bioiberica. That’s why Bioiberica’s Human Resources Department has such a prominent role on the website. The Bioiberica People section is designed for users interested in forming part of this big team. All they have to do is register and then send their CV to participate in the Bioiberica recruiting process.
In terms of services, one of the many new things on the website is the news RSS web-feed format, which allows users to select the topics they are interested in. Through this feature, readers can be informed of the news and receive updates without having to access the website. Another new item is the powerful search engine, which helps users locate the information they need at all times.
The new website is a demonstration of Bioiberica’s belief in new technologies, especially the Internet, as fundamental tools for reaching the target audience in any interest group of location around the world.